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How to make your website work harder

Is it time to dust off the virtual cobwebs and freshen up your website? A regular audit of your website is more than just a good idea, it’s a strategic investment in the success of your online presence. Your website is the digital shopfront of your brand, so ensuring it aligns with your business goals and identity is a strategic move that helps to maintain relevance and optimal performance.

Here we'll look at the essential features of a website audit to get your website performing at its best:

Brand alignment: Over time, your brand will evolve to meet industry trends and customer expectations. A regular website audit provides an opportunity to check in with your digital presence and make sure it’s aligned with the most up-to-date version of your brand. Is there consistency and relevance? Does your website still reflect your business and the services you provide? Have you changed your logo or brand colours? Do you have new team members or a new structure? If your website looks or feels out of date it's time to get it aligned with the latest version of your business.

Performance: The speed and responsiveness of your website are key to both user satisfaction and search engine rankings. An audit identifies critical performance issues affecting your site. Fixing performance issues will enhance the user experience and ensure a positive, intuitive and purposeful user journey for your customers.

SEO fitness: Search engine algorithms undergo regular updates, and these can impact the visibility of your website. By optimising keywords, meta data, structure, accessibility and privacy you can improve your site's ranking on search engines. In turn, this will drive more organic traffic to your site, generate new business and meet your business objectives. An SEO audit should also consider technical factors such as page speed, website architecture, internal linking and security, reporting on issues that might prevent search bots from successfully crawling and indexing a website and affect your SEO rank.

Security reinforcement: The security of your website is crucial. A website audit will scan for and report on potential security vulnerabilities. With vulnerabilities identified, measures can be implemented to safeguard your digital assets. Regular audits help ensure your website remains secure and robust and builds trust with your audience, assuring them that their data is handled with the utmost care and protection.

Device optimisation: Evaluate your site's responsiveness across various devices, providing a seamless experience for users accessing your website no matter which device or browser they are using. Consistent and user-friendly navigation across devices will contribute to engagement and customer satisfaction.

Content relevance: Content is essential. An audit helps you assess the relevance and freshness of your content. Remove outdated information, refresh existing content, and add new, engaging material. Current and relevant content captivates your audience and signals to search engines that your website is dynamic and valuable.

Customer journey: If your website isn't driving the desired actions from visitors, it's time to assess its conversion paths. An audit looks into the customer journey, identifying potential bottlenecks or areas for improvement. By optimising the journey, you can increase the likelihood of visitors taking the desired actions, whether it's making a purchase, filling out a form, or subscribing to updates.

If you would like to optimise your website for peak performance please get in touch via [email protected]. The team at Monogram are here to guide you through the process or if you prefer, we can handle the job for you.

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