Personas are semi-fictional representations of your ideal target customers based on your data and wider research. Once defined, they allow you to visualise your customer when developing your product, evolving your brand, determining your marketing activity, defining customer journeys, structuring your sales strategy and even forecasting your business growth. The number of personas you have depends on your business, some have just 1, and others can have upwards of 20!
A great starting point is to consider your current customer base. How are they engaging with your business and are there any trends in their profile and behaviour? You can then supplement this through research, customer feedback, surveys and even customer interviews.
With all this data and insight you will begin to form your key personas. We can run workshops with you at this point to draw out the key attributes including motivators, blockers, challenges and personality traits.
We recommend developing a set of personas for almost any website design and development project. It will go a long way to maximising the end performance of your website and achieving your business goals.
