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Why choose a custom-built website over an off-the-shelf website builder?

Platforms like Squarespace, Wix and Shopify offer a quick start. But when it comes to flexibility, long-term growth and strategic value, a custom-built approach goes further.

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A custom-built website gives you the opportunity to make more thoughtful decisions, from how your site is hosted to how it's experienced by the people who use it.

Platforms like Squarespace, Wix and Shopify make it easy to get a website online fast. They’re a user-friendly, affordable and solid starting point, especially if you’re short on time or just getting started. But while these tools suit some situations, they’re rarely the best option when you need a future-proof site that accurately reflects your business and supports your long-term goals.

That’s where a custom-built website comes in, and why clients across a wide range of sectors choose to work with us.

Built for you, not boxed into a template

Off-the-shelf platforms are designed for mass use. That means they’re built to cover the basics rather than your specific business goals, audiences, content or systems. When we create a custom site, we start by understanding what you actually need. That begins with a discovery phase, where we take a close look at your business, users, content and ambitions. We explore key requirements and functionalities, future plans and how best to support your team behind the scenes. Without this level of insight, you may find yourself outgrowing your platform sooner than expected or missing opportunities from the start.

Designed by experts, made to evolve

While off-the-shelf website builders can be quick and convenient, they often come with built-in limits that are hard to work around as your needs grow. The difference with a custom build is the freedom to create something flexible, considered and built with the ability to scale.

At Monogram, we combine design and development thinking to create sites that are clear, performative and accessible. We can integrate the tools and platforms you already use, such as CRMs and booking systems, and make sure your site can adapt as those needs change.

Conscious choices as standard

Doing good for people and the planet matters to us, and we take our responsibilities seriously. With our custom-built websites and infrastructure, we choose hosting providers powered by renewable energy to reduce your site’s carbon footprint. We streamline code to keep things lightweight and fast, and we design with accessibility in mind so your site works well for a wider range of users. These considerations help create a more equitable, sustainable web and result in a site that’s not only better for your business but also better for everyone who interacts with it.

Support beyond launch

A website isn’t something you launch and forget about; it’s a living part of your business. That’s why we don’t just deliver a site and walk away. Once live, we offer ongoing maintenance and support to keep your site secure, up to date and performing as it should. And when you’re ready to add new features, revisit your content or integrate new tools, we’re here to help. The time required and costs vary considerably depending on a number of factors such as the size of your website, the volume of traffic, the functionality, reporting and the level of service required.

Custom built across sectors

We work with agencies that need reliable development expertise to bring their campaigns to life. We work with startups and scaleups who want to launch with clarity and confidence. And we work with SMEs and corporates who need a site that reflects the quality of their offer. Wherever you are in your journey, we can meet you there and help you build something that supports your next step, not just your current one.

If you would like to discuss your requirements for a custom-built website, please get in touch here. We'd love to hear from you!

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