Keeping things flexible for Created
The client brief was to create a flexible CMS-powered website to allow Created to control and scale their online presence in line with their fast-growing business and product offering.
The team at Created were recommended to us via one of our existing clients. As a new business, they were looking for a cost-effective website build supported by a CMS.
A team of creatives themselves and having carried out extensive customer research, they were keen to own the design process and provided us with a set of responsive wireframes using the popular tool, Sketch.
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From there, we developed the first version of created.academy, supported by a WordPress CMS and our flexible blocks build system that allowed the Created team to build out their own website pages from scratch. This build system provides flexibility within a predetermined structure, ensuring a websites retains a consistent identity and user flow.
As the business and website grew, so did the requirement for more flexible content blocks. These were scoped and briefed with the internal marketing team and delivered in short bursts of work, allowing the business to scale without restriction.
As a business that provides design courses, including Motion Design, a lot of video and image content featured across the site. To ensure this did not slow the site down we created predefined content blocks for each type of content, ensuring a consistent look and feel as well as optimising loading times.
As part of their marketing tech, Created also used HubSpot, Google marketing tools and social media channels – all of which we helped integrate and automate.
Unfortunately, Created Academy is no longer in operation and so their site is no longer live, but these snapshots show what a great brand and online presence they had.
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